Black Friday ROI Shocker: Less Discounting = 30% More Profit π€―
We ditched the “race to the bottom” discounting game and focused on value-add offers instead. Result? 30% profit increase while competitors slashed prices left and right. Here’s what happened with one of our π-ππΌπΊπΊπ²πΏπ°π² client this year… The strategy:1. Bundled high-margin accessories with core products2. Offered extended warranties instead of pure discounts3. Created “exclusive” limited-time…
